A family of cabinet makers:
Jules Allard is the most important member of the
Allard family owned company. The son of Celestin
Allard, who died in 1854, and who became a
reknown cabinet-maker and upholsterer as early as
1832. Celestin seems to have has a flourishing
business in Paris and had opened a branch in
Brussels. The majority of his production was of
furniture, but he was equally offering his
services as a decorator. Celestin Allard
participated in all the major national
exhibitions between 1844 and 1849 when he won an
honorable mention. He died in 18654.
Upon his death, his widow Marguerite-Victoire
Lefèvre took over the family business, which
became know as Mr Allard’s Widow’s company until
1860.
At this date she turned the company over to Jules
Allard. From then on, the company grew
exponentially and was very successful in
developping an international clientele and
gaining the appreciation of the
critics.
Jules Allard, became partners with his sons in
1875 and Fernand Allard maintained the company
until 1919.
Jules Allard and the World’s Fairs :
Already, Mr Allard’s Widow was present at the
World’s Fair of 1855, where the jury had
noted “the elegant lines, solid structure and
nice arrangements of the ornementations”. The
furniture she presented received an honorary
mention from the jury. Jules Allard participated
in all the following World’s Fairs until 1889, as
well as several international exhibits of the
Beaux Arts or the Arts Decoratifs. He was awarded
the silver medal in the 1867 World’s Fair.
Ultimately he gained full recognition for his art
in the Fair of 1878 when he received not only the
gold medal but also became a Knight of the Legion
d’Honneur, the highest distinction for merit in
France. The National Archives attest to the high
estime in which his contemporaries held him.
Grohé, the famous cabinet-maker was one of the
major backers for his nomination. A letter Jules
Allard wrote to the Ministry of Agriculture and
Commerce, gives a wealth of interesting facts
about the development and importance of his
company. You learn that he was at the head of a
work force of 400 people and that it took two
years of work to prepare for one of his pieces
presented at the Fair of 1878.
The New World:
In 1878, in the World’s Fair Jury report, Jules
Allard is presented as a supplier of “complete
furnishing, decorations, cabinetry, sculpture,
seats, tapestry and drapes.” Undoubtedly it was
the broadness and quality of his productions that
were compelling to the public at the exhibits.
This may also be the time, Allard met William
Morris Hunt the famous English decorator. Indeed,
starting in 1880, Allard collaborated with Hunt
in very prestigious interior decorations in the
United States, especially for the most wealthy
families of the East Coast, in New York and New
Port.
It was following Hunt’s advice that Allard opened
an office in New York in 1885. However, with the
responsibility of major projects, Allard realized
how difficult it was to create large French style
decors in America. He could find the man power
but not the history and jealously garded savoir
faire of the French. Therefore the main elements
of his decors he had main in his workshop in
France, shipping the pieces over by boat. Allard
also worked in partner ship with the decorator
Ogden Codman, and alone. The names of those who
he designed and built for were some of the most
famous of the aristocracy of wealth of the East
coast, the coal magnate Edward Jules Berwind and
different members of the Vanderbilt family.
Jules Allard collaborated in the designs of the
Marble House and The Elms in Newport, as well as
Cornelius II Vanderbilt and William K.
Vanderbilt’s mansions in New York City. He
created for the latter’s wife, Alva, the famous
music room decoration that made him famous and
made his American career soar. The American
branch of the Allard company coered much more
that cabinetry the primary speciality of the
Allard company. Jules Allard created complete
rooms including all details such as, the
paneling, the marbles, the lighting of this
magnificient homes. It is through the quality of
his work and the doversity of style she mastered
that he became one of the most sought after
designers of his times.